The 18 Immutable Laws of Corporate Reputation: Creating, Protecting And Repairing Your Most Valuable Asset: Creating, Protecting & Repairing Your Most Valuable Asset - Softcover

Alsop, Ronald J.

Softcover

ISBN 10: 0749445718 ISBN 13: 9780749445713

Publisher: Kogan Page Ltd, 2006

Synopsis

"Indispensable insights into creating and maintaining a good corporate reputation. The writing is straightforward and refreshingly free of jargon, and the company examples are timely, relevant, and revealing." (Paul Danos, Dean, Tuck School of Business at Dartmouth). "Every executive will benefit from reading this expertly written guide." (Ronald Sargent, President and Ceo, Staples, Inc.). "A unique combination of expert journalistic insight and knowledge gained from quantitative research into how people perceive corporations." (Joy Marie Sever, Senior Vp, The Reputation Practice at Harris Interactive). In this topical and up-to-date book, "Wall Street Journal" news editor Ron Alsop provides 18 lessons based on years of experience covering every aspect of corporate reputation. He shows the benefits of a good reputation, the consequences of a bad one, how to measure reputation and nurture a good one. There's advice on how to identify the most likely dangers to a company's reputation, how to use the Internet to control perception of an organization, and how to present good deeds in the right way. Punchy and informative, it draws on real life examples from major corporations, including FedEx, Bp, McDonalds, DuPont, Calvin Klein, Coca-Cola, Levi Strauss and Co. and Enron.

About this title

About the Author

Ronald J Alsop is editor and senior writer at The Wall Street Journal. He has many years' experience writing about and supervising the coverage of corporate brands and reputations.

Edition details

• Publisher: Kogan Page Ltd
• Publication date: 2006
• Language: English
• ISBN 10: 0749445718
• ISBN 13: 9780749445713
• Binding: Paperback
• Edition number: 1
• Number of pages: 320