The Franchising Handbook: The Complete Guide to Choosing a Franchise - Softcover

Murray, Iain

Softcover

ISBN 10: 0749445416 ISBN 13: 9780749445416

Publisher: Kogan page, 2006

Synopsis

Franchising is big business. Annually the UK franchising industry is worth over £9.5billion, employs 326,000 people and introduces around 3,000 new small businesses into the UK. Last year 95% of all franchisees reported profitability making it one of the safest ways to start up a business. Given these statistics, it is not surprising that franchising continues to expand, both in popularity and economic terms as individuals are able to enter the market with a proven brand and business formula to follow.

The Franchising Handbook is a comprehensive and accessible guide for both franchisees and franchisors. It offers advice on the best way to choose a franchise, and is illustrated throughout with real-life case-studies plus an A-Z directory of franchises arranged by each major market.

Key topics covered include:

The Franchising Boom: success stories, size and scope of the UK franchising sector, how franchising works and the pros and cons

How to Choose a Franchise: Self-assessment, preparing yourself, using an expert, the franchise contract, raising finance, what to expect next

How to Franchise Your Business: Expanding your business, research, sources of franchise revenue, services provided by the franchisor, training and operating manuals

Prospects for the future

About this title

About the Author

Iain Murray is a leading business journalist who has written about franchising for the Express newspapers for over 20 years.

Excerpt. © Reprinted by permission. All rights reserved.

1 Nothing succeeds like franchising success

2 The ins and outs, the pros and cons

The different types of franchise; The pros and cons

3 Any questions

A self-analysis summary

4 Searching for the perfect partner

Other sources of information; Can you afford the franchise of your choice and what do you get for your money?; Do I have what it takes?

5 Don't shoot the wrong beast

Take a closer look at what catches your eye; Checklist

6 Getting closer and getting help

Better than guesswork; The experts; The most common snares and pitfalls

7 Signing on the dotted line

Termination of the contract; Things that you -- or better still, your lawyer -- should look out for in a franchise agreement

8 Winning over the bank

The borrower, otherwise known as you; The amount you want, or need, to borrow; The nature of the business; The nature of the loan; Repaying the loan; Security; The business plan; The interview; Dance of the seven veils -- or what your bank manager will want you modestly to reveal

9 Ladies (or should I say women) first

Some useful websites for networking women in business

10 A little marriage guidance

Appendix

British Franchise Association; Affiliated professional advisers; Useful website addresses; Tips on selling

Edition details

• Publisher: Kogan page
• Publication date: 2006
• ISBN 10: 0749445416
• ISBN 13: 9780749445416
• Binding: Paperback
• Language: English
• Edition number: 1
• Number of pages: 256