Employee Research: How to Increase Employee Involvement through Consultation (Market Research in Practice) - Softcover

GOUDGE, Peter

Softcover

ISBN 10: 0749445408 ISBN 13: 9780749445409

Publisher: Kogan Page, 2006

Synopsis

<p>Understanding and consulting with employees is critically important. Employees can be powerful ambassadors in communicating a company's values throughout the market place. Companies also want to be good corporate citizens, which includes examining the employee perspective on organizational issues and developments. Of course it can also result in improving organizational performance and gaining competitive advantage.<br><br><b><i>Employee Research</i> </b>is a comprehensive, authoritative and clearly written text that outlines the key principles of undertaking professional research amongst employees. Intelligent and insightful, it deals with all the issues that need to be considered when ensuring that employee research is sound enough to provide a platform for organizational decision-making.<br><br>Peppered with case studies and examples, <b><i>Employee Research</i></b> looks at all the latest techniques and developments. Invaluable to market research professionals and those studying for MRS qualifications, it is also essential reading for managers everywhere who are undertaking employee research for the first time.</p>

About this title

About the Author

<p>Peter Goudge is a founder member and former chairman of the MRS Employee Research Group. The author of the MRS Best Practice Guidelines for Employee Research, he was also session chairman of the first MRS Conference session devoted to employee research.<br><br> Prior to establishing his own business Peter was a board director in one of the WPP group of companies and previously spent lengthy periods in both HR and market research functions during his career in the services sector.</p>

Excerpt. İ Reprinted by permission. All rights reserved.

<p><b>1. Conducting employee research: reasons and benefits </b><br><br> Introduction; State of the nation; Prioritizing management action; Managing response to change; Culture mapping; Work/life balance, harassment and stress; Benchmarking ; Key performance indicators; Balancing top-down communications; Widening the ideas pool; Internal communications audits ; External communications ; Successful recruitment and retention; Customer and business alignment; Business models and quality systems; Conclusions<br><br> <b>2. Employees and customer satisfaction </b><br><br> Introduction; Unhappy employees and unhappy customers; Unhappy employees and happy customers; Happy employees and unhappy customers; Happy employees and happy customers; Loyalty and commitment; Employee engagement; Employee-customer profit chain; Customer relationships; Employees as 'real' customers; Internal 'quasi' customers; Organizational citizenship behaviour; Employees in the wider world; Conclusions<br><br> <b>3. Employees, shareholders and capital</b><br><br> Introduction; Happy employees and happy shareholders; Complete convergence; Works councils; Encouraging employees to become shareholders; Other stakeholders; Intellectual capital; Human capital; Conclusions<br><br> <b>4. Employee research and the communications context </b><br><br> Introduction; Representatives; Direct communications; Knowledge management; The communications mix; Indirect communications; Employee research; Conclusions<br><br> <b>5. Good practice in setting up a survey </b><br><br> Introduction; Prerequisites; Writing a research brief; Research objectives; The advantages of using an external supplier; Next steps in conducting a quantitative study; Quantitative studies generally; Conclusions<br><br> <b>6. Internet and e-mail surveys </b><br><br> Introduction; What constitutes internet research; E-mail, an intranet or the internet?; Advantages of web-based surveys; Issues for consideration; MRS internet research guidelines; Conclusion<br><br> <b>7. Qualitative research </b><br><br> Introduction; Specific features of qualitative research; The skills required of a qualitative researcher; Issues specific to qualitative research amongst employees; Applications of qualitative research; Qualitative research online; Conclusions<br><br> <b>8. The advent of employee insight </b><br><br> Introduction; The evolution of a discipline - MR; Customer insight; The evolution of a discipline - HR; Business goals; The psychological contract; The employer brand; Employee insight; How this insight happens; Conclusions<br><br> Appendix 1 Information and consultation regulations<br><br> Appendix 2 The Market Research Society Code of Conduct<br><br> Appendix 3 How to apply the MRS Code of Conduct in employee research</p>

Edition details

• Publisher: Kogan Page
• Publication date: 2006
• Language: English
• ISBN 10: 0749445408
• ISBN 13: 9780749445409
• Binding: Paperback
• Edition number: 1
• Number of pages: 224