<p>Change management, handled badly, can create enormous problems for business. A recent McKinsey survey suggested that only 6% of change management projects are completed successfully, with the process of change causing feelings of anxiety and confusion in the changing organization. There is obviously a great need for support during any transition.<br><br><i>Change Management Masterclass</i> explains the whole process in accessible terms. It looks at why organizations need to change, the different ways change can be approached and what makes a process of change management successful.<br><br>It analyses the change process in an ordered and structured way to help you understand the concepts and deal with the unexpected problems that arise. Key points are reinforced with case studies from both the public and private sector including Biogen Idec, The British Council and Aster Group.<br><br><i>Change Management Masterclass</i> provides a model for change which will help you to make sense of change management and manage change better in the future. It will also help you to improve your own performance, and that of your organization.</p>
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<b>Mike Green</b> is the Managing Director of Transitional Space, a consultancy firm that specializes in change management, leadership development and individual and team coaching. He is a Visiting Executive Fellow at Henley Business School and also delivers accredited programmes in change management to senior managers and change agents in the UK, Africa and the Middle East.
<p><b>Introduction</b><br><br> Introduction to change management; Change; Format of the book; A useful accompaniment to change<br><br> <b>Part I</b><br><br> <b>1. Approaching Change</b><br><br> Introduction; Metaphors and paradigms; Types of change; Culture; Personality; Groupthink; Summary<br><br> <b>2. Orientation</b><br><br> Introduction; The need for change; Change formula; Summary<br><br> <b>Part II</b><br><br> <b>3. Organizational Case Studies</b><br><br> Introduction; The organizations and their orientations; Aster Group; The Institute of Public Health in Ireland; Biogen Idec; The British Council; County of Aarhus, Denmark; The kitchenware company; The Primary School; The financial services company<br><br> <b>Part III</b><br><br> <b>4. Organization</b><br><br> Introduction; The change kaleidoscope; 7Ss framework; Cultural web; Tichy's change levers; Project management methodology; Different approaches to change; Case study analysis; Summary<br><br> <b>5. Mobilization</b><br><br> Introduction; Motivation and mobilization; The change equation; Resistance to the idea of change; Stakeholder interests; Communication, engagement, mobilization; Difference and the cultural dimension; Case study analysis; Summary<br><br> <b>6. Implementation</b><br><br> Introduction; Project management implementation; Operationalizing the changes; Case study analysis; Summary<br><br> <b>7. Transition</b><br><br> Introduction; Individual change; Teams through change; Shadow side of organizations; Case study analysis; Summary<br><br> <b>8. Leading Change</b><br><br> Introduction; Characteristics of leadership; The leadership task; Leadership roles; Leadership style; Case study analysis; Summary<br><br> <b>9. Integration</b><br><br> Introduction; Embedding change; Learning; The learning organization; Case study analysis; Summary00<br><br> <b>10. Conclusion</b><br><br> Managing change -- best practice; Lessons from the case studies; Conclusion</p>
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