Public Affairs in Practice: A Practical Guide to Lobbying (PR In Practice) - Softcover

THOMSON, Stuart

Softcover

ISBN 10: 074944472X ISBN 13: 9780749444723

Publisher: Kogan Page, 2006

Synopsis

Public Affairs in Practice explains how public affairs (PA) is now much more than just political lobbying. Modern PA includes working with other policy-making bodies, such as regulators, commercial organizations and other interested parties.

This is the first book to examine the methods PA professionals use to make an impact. It takes each area of the industry in turn and looks at the tools involved in delivering a PA programme. It also highlights the potential benefits of public affairs, such as protecting an organization from perceived threats of new regulation; identifying new market opportunities; and raising the profile of an organization. Case studies and tips from industry professionals make this a practical "how to" guide for practitioners at all levels and students.

Importantly, the authors consider not only established markets the US, UK and Western Europe but also the opportunities presented to companies from these countries by the EU accession states and China, where there are currently very few PA professionals.

Finally, there is a discussion of future trends and developments in PA.

About this title

About the Authors

Dr Stuart Thomson is a Public Affairs Consultant at Bircham Dyson Bell, the leading law firm and Parliamentary Agency. He was previously a Director at the public affairs arm of DLA Piper, the global law firm. He writes and lectures on business and political issues and is the author of several books. Stuart is also an honorary research fellow at the University of Aberdeen.

Dr Steve John is Director of Government Affairs for PepsiCo UK and Ireland. Before that, he ran Upstream, the political consultancy and regulatory affairs division of the international law firm, DLA Piper. He has also worked as a journalist and as a political consultant for a number of government relations firms.

Excerpt. © Reprinted by permission. All rights reserved.

Foreword by Senator George Mitchell



Preface by Stuart Thomson and Steve John

1. Introduction

Public Affairs in Practice

What is lobbying?

Lobbying or public affairs?

How the UK public affairs industry has changed

What difference does public affairs make?

Public affairs around the globe

Getting into public affairs

Early stages

Codes of conduct

Overall

2. The Art of Lobbying

Why lobby?

Monitoring

What do you want to do?

How policy is made in the UK

Policy

How to lobby

Contact programme

Meetings

Local government

Scotland

Wales

Europe

Global institutions

General rules

3. Reputation and the Media

Media relations

Crisis management

4. Managing Issues

Get to the heart of the issue

Building the evidence

Think tanks

Economic consultancies

Business schools

Polling organizations

Building support

Conclusion

5. Stakeholder Relations

The value of stakeholders

Identify your stakeholders

Understanding your stakeholders

Engaging your stakeholders

Planning communications

Summary

6. Corporate Social Responsibility

Definitions

Measuring CSR

The growth of CSR

Why CSR?

The role of government

Impact of CSR on public affairs

Conclusion

7. Conclusion

On a personal level

Future trends and developments

Overall

Public affairs - a checklist

8. Appendix - Codes of Conduct

CIPR

APPC

PRCA

EPACA

EULobby.net

SEAP

Edition details

• Publisher: Kogan Page
• Publication date: 2006
• ISBN 10: 074944472X
• ISBN 13: 9780749444723
• Binding: Paperback
• Language: English
• Edition number: 1
• Number of pages: 192