The Business Plan Workbook: The Definitive Guide to Researching Writing up and Presenting a Winning Plan - Softcover

Barrow, Colin

Softcover

ISBN 10: 0749443464 ISBN 13: 9780749443467

Publisher: Kogan Page, 2005

Synopsis

The Business Plan Workbook has established itself as the essential guide to business planning for students and entrepreneurs alike.

Drawing on the experience, knowledge and expertise of the Enterprise Faculty within Cranfield School of Management, it brings together the processes and procedures required to write a business plan. With an emphasis on practicality, it contains 20 assignments with several worksheets and examples from the business plans of sucessful entrepreneurs. Cranfield has developed and tested this method of helping people to research and validate their business ideas, and then to write up a plan themselves, so the book itself is based on sound principles. Without a business plan, no bank or venture capital house will consider a loan for start-up or expansion, and the workbook contains the criticisms, warnings and experiences of investors as well as successful entrepreneurs.

About this title

About the Author

Following a career in business where he held senior staff and line positions, including that of managing director of a substantial manufacturing enterprise with multi -plant and multi-country operations he was Head of the Enterprise Group at Cranfield School of Management, a leading European Business School, for ten years. He has been a visiting professor in universities in the US, Europe and East Asia. For five years he was a non-executive director of a high tech venture capital fund, has sat on Government task forces and is now strategic advisor to a number of business owners.

As well as his own books he currently writes freelance, ghost writing and 'Anglicising' books for American authors and lectures extensively on business topics.

From the Inside Flap

"Practical, professional advice presented in a highly accessible format. Based on the Enterprise Programme at Cranfield School of Management,
it contains 20 assignments with worksheets and examples to help
construct your plan, learning from others as you write."
Internet Works

This fully revised fifth edition of the best-selling guide for students and entrepreneurs alike brings together the processes and procedures required to write a business plan. Based on methodology developed at the Enterprise Programme, Cranfield School of Management, it explains how to construct a practical business plan. Without such a plan, no bank or venture capital house will consider finance for start-up or expansion.

Now in a bigger workbook format, the book includes examples taken from the real plans of successful entrepreneurs. The many assignments and worksheets provide a step-by-step approach covering all the key subjects, including:

History and positioning of the business;
Market research;
Competitive business strategy;
Operations;
Forecasting results;
Business controls;
Writing up and presenting a plan.

Colin Barrow is head of the Enterprise Group at Cranfield School of Management. He is the author of Financial Management for the Small Business and a co-author of The Business Enterprise Handbook, both of which feature in the Kogan Page "Business Enterprise Guide" series.
Paul Barrow runs Beechwood Consulting, which offers strategy and finance advice to businesses. A successful author, he has also written Raising Finance, published by Kogan Page.
Robert Brown directed the Graduate Enterprise Programme at Cranfield School of Management, where he now leads the Entrepreneurship teaching on the MBA programme. He is co-author of The Business Enterprise Handbook.

Excerpt. © Reprinted by permission. All rights reserved.

The content is divided into seven key phases: history and position of the business, market research, competitive business strategy, operations, forecasting results, business controls, and writing up and presenting a plan.

Edition details

• Publisher: Kogan Page
• Publication date: 2005
• Language: English
• ISBN 10: 0749443464
• ISBN 13: 9780749443467
• Binding: Paperback
• Edition number: 5
• Number of pages: 416