Strategic Business Planning: A Dynamic System For Improving Performance & Competitive Advantage - Softcover

Clive, Reading

Softcover

ISBN 10: 0749442719 ISBN 13: 9780749442712

Publisher: Kogan page, 2004

Synopsis

<p>A clear and robust business strategy is essential to any successful enterprise. It must be understood to employees, customers and stakeholders, and must have the universal support of the entire leadership team and board of directors.</p><p><i>Strategic Business Planning</i> outlines a proven business planning system which will help any organization to develop a lasting business plan. Based on work with some 80 businesses in Europe, the United States and Asia, and developed over a period of 14 years, this unique book is structured in three parts: the strategic business planning framework; strategic concepts that allow for change; the strategic planning process.</p><p>In this fully updated second edition, Clive Reading offers a unique business planning system that will improve the performance and competitive position of any commercial or not-for-profit organization.</p>

About this title

About the Author

<p>Clive Reading has worked for BKT Strategy in Europe and the United States for 14 years. His clients include major companies in manufacturing, pharmaceuticals, IT, construction, finance and specialized services. His consulting assignments focus on strategic business planning where his record of success over the years is formidable.</p><p> He was formerly a principal consultant and Director of Business Training at Arthur Young, now Ernst & Young. He led the promotional programs for Marlboro cigarettes in Europe during the period of rapid growth, and was Head of Manufacturing at a 4,000-employee factory where he drove a 30% improvement in operational efficiency in less than 2 years. He has worked in the US, Canada, Europe and Asia. Clive's e-mail address is creading@bktstrategy.com or he can be contacted through the company website, www.bktstrategy.com.</p>

Edition details

• Publisher: Kogan page
• Publication date: 2004
• Language: English
• ISBN 10: 0749442719
• ISBN 13: 9780749442712
• Binding: Paperback
• Edition number: 2
• Number of pages: 386