A Handbook of Intellectual Property Management: Protecting, Developing and Exploiting Your IP Assets - Hardcover

Jolly, Adam

Hardcover

ISBN 10: 0749442239 ISBN 13: 9780749442231

Publisher: Kogan Page, 2004

Synopsis

<p>This book is designed as a practical reference source for creators and users of intellectual property (IP), directing them towards the best of current thinking and practice in building and developing a cost-effective portfolio of rights.</p><p>Every year, The Patent Office receives over 30,000 patent applications and 34,000 trade mark applications. The potential for creating value from ideas, brands, designs and processes has never been greater. But neither has the speed at which innovation and creativity can be replicated around the world. Organizations need to find ways of keeping ahead of their rivals. To this end, the process of defining and protecting IP is becoming a mainstream activity with as much future impact as finance or marketing. IP protection can be equally important in securing the distinctive know-how and identity on which an organization is based.</p><Br><p><i>A Handbook of Intellectual Property Management </i>is a practical source of advice and reference filled with contributions from leading innovators and top patent and trade mark attorneys on a range of topics, including:</p><p>the value of IP</p><p>EU versus US</p><p>brand identities</p><p>buying and selling rights</p><p>building an IP team</p><p>start-ups and spin-outs</p><p>acquisitions, flotation and liquidation</p><p>manufacturing and creative industries</p><p>consumer goods and financial services</p><p>patents, trade marks, copyright and design rights</p><p>action against counterfeiting, piracy and competitors</p>

About this title

About the Author

<b>Adam Jolly</b> is a business writer and editor specialising in the management of growth, innovation, technology and business risk. He has produced titles for many leading business organisations and his work appears regularly in the national press. He is consultant editor on a number of Kogan Page titles including <i><b>The Handbook of European Intellectual Property</b> <b>Management</b></i>; <i><b>Clean Tech Clean Profits</b></i> and <i><b>The Innovation Handbook</b></i>.

From the Back Cover

Leading innovators and IP experts provide invaluable advice on a range of topics, including:

the value of IP
EU versus US
brand identities
buying and selling rights
building an IP team
start-ups and spin-outs
acquisitions, flotation and liquidation
manufacturing and creative industries
consumer goods and financial services
patents, trade marks, copyright and design rights
action against counterfeiting, piracy and competitors

From the Inside Flap

This book is designed as a practical reference source for creators and users of intellectual property (IP), directing them towards the best of current thinking and practice in building and developing a cost-effective portfolio of rights.

Every year, The Patent Office receives over 30,000 patent applications and 34,000 trade mark applications. The potential for creating value from ideas, brands, designs and processes has never been greater. But neither has the speed at which innovation and creativity can be replicated around the world. Organizations need to find ways of keeping ahead of their rivals. To this end, the process of defining and protecting IP is becoming a mainstream activity with as much future impact as finance or marketing. IP protection can be equally important in securing the distinctive know-how and identity on which an organization is based.

A Handbook of Intellectual Property Management is a practical source of advice and reference filled with contributions from leading innovators and top patent and trade mark attorneys.

Published in association with The Patent Office, the United Kingdom s principal authority on IP.

Edition details

• Publisher: Kogan Page
• Publication date: 2004
• Language: English
• ISBN 10: 0749442239
• ISBN 13: 9780749442231
• Binding: Hardcover
• Edition number: 1
• Number of pages: 240