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The Effective Use of Market Research: How To Drive And Focus Better Business Decisions (Market Research in Practice) - Softcover
Synopsis
More and more companies today are using market research techniques, not just to find new markets, products and customers, but also to improve management and marketing decision making and to monitor customer service. The Effective Use of Market Research looks at the circumstances in which market research is necessary, and explains what management can expect to gain from research and then analyses the type of business decisions that may be taken as a result. An organization that knows its customers and monitors its activity well, and also has a good understanding of the key research techniques it needs, is likely to develop more competitive sales, marketing and communications strategies.
This latest edition of Effective Use of Market Research explains how to develop representative samples, data protection legislation and the professional ethics incorporated in the MRS Code of Conduct.
"synopsis" may belong to another edition of this title.
Product Description
[ The Effective Use of Market Research: How to Drive and Focus Better Business Decisions Birn, Robin ( Author ) ] { Paperback } 2004
Review
"A useful guide to the strengths of research and the advantages it can generate for industry and commerce." (Research)
"This book should become the last word in addressing the issue - how to make effective use of market research. I commend it without hesitation to all professional marketing managers." (Professor Michael J. Thomas, former president of The Market Research Society)
"An easy read, with 'handy hints' sections and examples of good (and bad) practice." (Professional Marketing)
"A practical introduction to everything from first research to identifying customer attitudes." (Observer)
"About this title" may belong to another edition of this title.
- PublisherKogan Page
- Publication date2004
- ISBN 10 074944200X
- ISBN 13 9780749442002
- BindingPaperback
- LanguageEnglish
- Edition number4
- Number of pages240
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The Effective Use of Market Research : How to Drive and Focus Better Business Decisions
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Condition: Como nuevo. : Este libro, 'The Effective Use of Market Research', explora las circunstancias en las que la investigación de mercado es necesaria y explica qué puede esperar la administración de la investigación. Además, analiza los tipos de decisiones comerciales que se pueden tomar como resultado. Una organización que conoce a sus clientes y monitorea bien su actividad, y que también tiene una buena comprensión de las técnicas clave de investigación que necesita, es probable que desarrolle estrategias de ventas, marketing y comunicación más competitivas. Esta última edición explica cómo desarrollar muestras representativas, la legislación de protección de datos y la ética profesional incorporada en el Código de Conducta de MRS. EAN: 9780749442002 Tipo: Libros Categoría: Negocios y Economía|Tecnología Título: The Effective Use of Market Research Autor: Robin Birn Editorial: Kogan Page Idioma: en Páginas: 256 Formato: tapa blanda. Seller Inventory # Happ-2023-12-20-6f621358
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