Key Account Management: Tools and Techniques for Achieving Profitable Key Supplier Status - Softcover
Synopsis
<p>With a free CD ROM containing key account selection software and planning tools.<br><br> Any organization's key accounts are its lifeblood. This highly practical book puts forward a unique yet simple planning methodology for identifying, obtaining, retaining and developing key customers.<br><br> Completely updated and revised with lots of new material to reflect the latest best practice, this edition will reinforce its standing as the premier book on the subject. This is one of very few books to take the long-term, team-selling strategic view of <i>Key Account Management</i> (KAM).<br><br> Apart from finding great resonance with business practitioners all over the world, <i>Key Account Management</i> has established itself on many academic reading lists. Translated into five languages, it was also short-listed for Business Book of the Year in Sweden (2002).<br><br> This new edition features:<br><br> lots of new case studies;<br><br> several new chapters;<br><br> significant updates on Selecting Key Customers, Key Account plans and the use of IT;<br><br> a new and updated CD ROM containing the Insight key account selection software and planning tools.</p>
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About the Author
<b>Peter Cheverton</b> is a director of INSIGHT Marketing and People, now established as the leading international training and consultancy firm in Key and Global Account Management implementation. He is also the author of <i><b>Global Account Management</b></i>, <i><b>Key Account Management</b></i>, <i><b>Key Marketing Skills</b></i>,<b> <i>Key Account Management in Financial Services</i></b> and <i><b>Understanding Brands</b></i>, all published by Kogan Page.
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Key Account Management: A Complete Action Kit of Tools and Techniques for Achieving Profitable Key Supplier Status (Key Account Management: Tools & Techniques for Achieving Profitable)
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ISBN 13: 9780749441692
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Key Account Management: Tools and Techniques for Achieving Profitable Key Supplier Status
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ISBN 10: 0749441690
ISBN 13: 9780749441692
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Key Account Management: A Complete Action Kit of Tools and Techniques for Achieving Profitable Key Supplier Status
Published by
Kogan Page Business Books, 2004
ISBN 10: 0749441690
ISBN 13: 9780749441692
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Condition: very good. Gut/Very good: Buch bzw. Schutzumschlag mit wenigen Gebrauchsspuren an Einband, Schutzumschlag oder Seiten. / Describes a book or dust jacket that does show some signs of wear on either the binding, dust jacket or pages. Seller Inventory # M00749441690-V
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Key Account Management: A Complete Action Kit of Tools and Techniques for Achieving Profitable Key Supplier Status (Key Account Management:
Published by
Kogan Page Business Books, 2003
ISBN 10: 0749441690
ISBN 13: 9780749441692
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Softcover. Condition: Très bon. Ancien livre de bibliothèque avec équipements. Edition 2003. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Very good. Former library book. Edition 2003. Ammareal gives back up to 15% of this item's net price to charity organizations. Seller Inventory # G-929-065
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Condition: Sehr gut - gebraucht. Taschenbuch Sehr guter Zustand, Zustand: 2, Sehr gut - gebraucht, Taschenbuch Kogan mit CD , 2004 , Key Account Management: Tools and Techniques for Achieving Profitable Key Supplier Status, Peter Cheverton. Seller Inventory # BU314157