Key Account Management: Tools and Techniques for Achieving Profitable Key Supplier Status - Softcover
Synopsis
With a free CD ROM containing key account selection software and planning tools.
Any organization's key accounts are its lifeblood. This highly practical book puts forward a unique yet simple planning methodology for identifying, obtaining, retaining and developing key customers.
Completely updated and revised with lots of new material to reflect the latest best practice, this edition will reinforce its standing as the premier book on the subject. This is one of very few books to take the long-term, team-selling strategic view of Key Account Management (KAM).
Apart from finding great resonance with business practitioners all over the world, Key Account Management has established itself on many academic reading lists. Translated into five languages, it was also short-listed for Business Book of the Year in Sweden (2002).
This new edition features:
lots of new case studies;
several new chapters;
significant updates on Selecting Key Customers, Key Account plans and the use of IT;
a new and updated CD ROM containing the Insight key account selection software and planning tools.
"synopsis" may belong to another edition of this title.
About the Author
Peter Cheverton is a director of INSIGHT Marketing and People, now established as the leading international training and consultancy firm in Key and Global Account Management implementation. He is also the author of Global Account Management, Key Account Management, Key Marketing Skills, Key Account Management in Financial Services and Understanding Brands, all published by Kogan Page.
"About this title" may belong to another edition of this title.
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Key Account Management: A Complete Action Kit of Tools and Techniques for Achieving Profitable Key Supplier Status (Key Account Management: Tools & Techniques for Achieving Profitable)
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Kogan Page Business Books, 2004
ISBN 10: 0749441690
ISBN 13: 9780749441692
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Key Account Management: Tools and Techniques for Achieving Profitable Key Supplier Status: A Complete Action Kit of Tools and Techniques for Achieving . Tools and Techniques for Achieving Profitable)
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Key Account Management: A Complete Action Kit of Tools and Techniques for Achieving Profitable Key Supplier Status (Key Account Management:
Published by
Kogan Page Business Books, 2003
ISBN 10: 0749441690
ISBN 13: 9780749441692
Used
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Key Account Management: Tools and Techniques for Achieving Profitable Key Supplier Status
Published by
Kogan Page Ltd, United Kingdom, London, 2003
ISBN 10: 0749441690
ISBN 13: 9780749441692
Used
Paperback
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: Very Good. With a free CD ROM containing key account selection software and planning tools. Any organization's key accounts are its lifeblood. This highly practical book puts forward a unique yet simple planning methodology for identifying, obtaining, retaining and developing key customers. Completely updated and revised with lots of new material to reflect the latest best practice, this edition will reinforce its standing as the premier book on the subject. This is one of very few books to take the long-term, team-selling strategic view of Key Account Management (KAM). Apart from finding great resonance with business practitioners all over the world, Key Account Management has established itself on many academic reading lists. Translated into five languages, it was also short-listed for Business Book of the Year in Sweden (2002). This new edition features: lots of new case studies; several new chapters; significant updates on Selecting Key Customers, Key Account plans and the use of IT; a new and updated CD ROM containing the Insight key account selection software and planning tools. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR001661928
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Condition: Sehr gut - gebraucht. Taschenbuch Sehr guter Zustand, Zustand: 2, Sehr gut - gebraucht, Taschenbuch Kogan mit CD , 2004 , Key Account Management: Tools and Techniques for Achieving Profitable Key Supplier Status, Peter Cheverton. Seller Inventory # BU314157