Setting up a business has never been more popular, with over 400,000 business start-ups in the UK per year. However, it can still be a daunting prospect and it is vital to be well informed. The new edition of this authoritative guide provides coverage of all the developments in the world of self-employment and new business. It includes all the key topics that should be considered, such as: defining your business; funding and finance; marketing; sales and customer relations; purchasing; process management; transportation; financial management; bookkeeping; IT considerations; taxation; employment issues; asset management; and managing for growth.Neatly combining information on basic business practice with advice on business expansion, this guide should prove useful to anyone who is looking to establish themselves in business.
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Jonathan Reuvid was formerly an economist for the French national oil company, an investment banker and a corporate development consultant. He is author of several titles, most notably Working for Yourself, Working Abroad and A Guide to Rural Business, all published by Kogan Page. Roderick Millar is an experienced writer on business practice and development. He is well placed to advise on small business issues as he has run his own company based in London for the past four years. He is the editor of several Kogan Page titles.
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