Effective Internal Communication (PR In Practice) - Softcover

Smith, Lyn

Softcover

ISBN 10: 0749439483 ISBN 13: 9780749439484

Publisher: Kogan Page, 2005

Synopsis

Internal communication has previously been overlooked in standard approaches to public relations, both in theory and in practice. The second edition of Effective Internal Communication explores the ways in which attitude is fast changing as more and more organizations recognise that good communication with their workforce is vital for continued success and profitability.

In a practical and jargon-free style, Effective Internal Communication looks at how internal communication is conducted across the different sectors and in organizations of differing sizes and complexity. Crammed with practical examples and useful advice, the book contains numerous topical case studies that serve to bring theory and often complex issues to life.

This completely up-to-date second edition looks at a wide range of issues related to internal communication, including managing internal communication, internal communication across the sectors, the legal framework, the measurement of results, the effects of technology and managing change.

The new edition also contains new chapters on communicating in a crisis, leadership by mid-level managers, and the future of internal communication.

About this title

About the Author

Lyn Smith has worked as a professional communicator for over 30 years, starting out in film publicity, later moving on to internal communication in a commercial organization, and copywriting and media relations for a direct marketing agency. After working in newspaper journalism for several years, she returned to public relations, setting up her own public relations consultancy. She has worked in all sectors, including a wide range of not-for-profit organizations.

From the Inside Flap

REAR COVER:

What is the point of internal communication? This new title in the successful PR in Practice series clearly demonstrates that robust internal communication is vital, not only to the well-being of employees but also for the performance of the organization. The authors firmly believe that an informed and engaged workforce produces better results. Unless employees understand what their organization is seeking to achieve and the part they themselves have to play, the hoped for success and profitability of the organization is by no means a foregone conclusion. In a practical and jargon-free style, Effective Internal Communication explores the way in which internal communication is conducted across different sectors and in organizations of different types and sizes.

Crammed with practical examples and useful advice, the book contains a number of topical case studies that serve to bring theory and often complex issues to life. A wide range of issues related to internal communication is covered in detail, including:

the business rationale;
the audience;
putting theories into practice;
managing internal communication both in-house and out-of-house;
how internal communication differs across the sectors;
the legal framework;
benchmarking and the measurement of results;
the effects of technology;
managing change;
practical applications.

This comprehensive and accessible title is indispensable not only to public relations practitioners and consultants but also to students of public relations.

Lyn Smith has worked as a professional communicator for over 30 years, starting out in film publicity, later moving on to internal communication in a commercial organization, and copywriting and media relations for a direct marketing agency. After working in newspaper journalism for several years, she returned to public relations, setting up her own public relations consultancy. She has worked in all sectors, including a wide range of not-for-profit organizations.

Pamela Mounter is a senior corporate communication consultant. She has written about internal communication for both academic and general publications and won a top paper award from the International Association of Business Communicators for her work with BP in this area. She is a member of the Thames Valley University advisory committee for its MSc in Corporate Communication and a committee member of the Chartered Institute of Public Relations International Group.

Series Editors: Anne Gregory and Gro Elin Hansen

Excerpt. © Reprinted by permission. All rights reserved.

Topics included are: *what makes up internal communication; *the business rationale for IC; *the audience for IC; *theories into practice; *managing IC in-house; *outsourcing the IC function; *how IC differs across sectors; *how the legal framework fits in; *the channels used; *benchmarking and measurement of results; and *the effects of technology. The book will also include a number of topical case studies throughout the text to bring the often complex issues to life.

Edition details

• Publisher: Kogan Page
• Publication date: 2005
• Language: English
• ISBN 10: 0749439483
• ISBN 13: 9780749439484
• Binding: Paperback
• Number of pages: 240