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Synopsis
Companies are spending millions on CRM (customer relationship marketing), yet customers are more dissatisfied than ever. <i>Why CRM Doesn't Work </i>analyses why there have been so many failures and shows, through examples and case studies, how to stop losing customers and understand why customers don't buy.
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About the Author
Frederick Newell, a leading international marketing consultant and CEO of Seklemian/Newell, has helped giant multinationals as well as small businesses around the world develop and manage customer relationship strategies to strengthen customer loyalty and increase profitability. Newell is the author of <i>loyalty.com</i>; <i>Wireless Rules</i>; and <i> The New Rules of Marketing</i>. He can be reached at frednote@aol.com.
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Why Crm Doesn't Work: The Re-Empowerment Revolution in Customer Relationship Management
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Why CRM Doesn't Work: The Re-empowerment Revolution in Customer Relationship Management
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Hardcover. Condition: Very Good. Why CRM Doesn't Work: The Re-empowerment Revolution in Customer Relationship Management This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 7719-9780749439477
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Why CRM Doesn't Work: The Re-empowerment Revolution in Customer Relationship Management
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Why CRM Doesn't Work: The Re-empowerment Revolution in Customer Relationship Management
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Why CRM Doesn't Work: How to Win by Letting Customers Manage the Relationship
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Why CRM Doesn't Work: The Re-empowerment Revolution in Customer Relationship Management
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