Synopsis
Setting up your own business is not for the faint hearted. Keeping a thriving business afloat and managing growth are equally challenging. A good grasp of business practice is essential if your business is to expand into a thriving enterprise. This book provides valuable information for those starting up and also for those who want to expand their existing business. It will show you how to: research your market; prepare a business plan; raise finance; understand the basics of accounting and taxation; develop a marketing and sales strategy; understand employment law; and manage for growth. Both authors are experienced entrepreneurs who are familiar with the challenges of starting up and running a business.
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Review
"Gives advice for anyone from hairdressers to IT specialists." The Observer "Provides valuable information for those starting up and also for those who want to expand their existing business." Commerce and Industry
Book Description
There are over 22 million independently-owned businesses in Europe
Comprehensive advice on all aspects of running a small business from business plans to marketing products and services
Includes a directory of useful addresses and websites
All the latest information on taxation and legal issues
"About this title" may belong to another edition of this title.
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