Strategic Business Planning: A Dynamic System for Improving Performance and Competitive Advantage - Hardcover

Reading, Clive

Hardcover

ISBN 10: 074943807X ISBN 13: 9780749438074

Publisher: Kogan Page, 2002

Synopsis

A clear strategy that is understood by employees, customers and stakeholders and which has the universal support of the entire leadership team and board of directors is essential to any successful enterprise. "Strategic Business Planning" outlines a business process which should improve the performance and competitive position of any company. It enables the reader to link company purpose, business goals, strategy, performance targets and an action programme into one framework. The book is structured in three parts. The first concerns the development of an overall strategic business planning framework. The second outlines strategic concepts that help to ensure that the strategy is robust enough to allow for any changes in the business environment, while the final part is concerned with how the strategy is developed and implementated.

About this title

About the Author

<p>Clive Reading has worked for BKT Strategy in Europe and the United States for 14 years. His clients include major companies in manufacturing, pharmaceuticals, IT, construction, finance and specialized services. His consulting assignments focus on strategic business planning where his record of success over the years is formidable.</p><p> He was formerly a principal consultant and Director of Business Training at Arthur Young, now Ernst & Young. He led the promotional programs for Marlboro cigarettes in Europe during the period of rapid growth, and was Head of Manufacturing at a 4,000-employee factory where he drove a 30% improvement in operational efficiency in less than 2 years. He has worked in the US, Canada, Europe and Asia. Clive's e-mail address is creading@bktstrategy.com or he can be contacted through the company website, www.bktstrategy.com.</p>

Edition details

• Publisher: Kogan Page
• Publication date: 2002
• Language: English
• ISBN 10: 074943807X
• ISBN 13: 9780749438074
• Binding: Hardcover
• Edition number: 2
• Number of pages: 384