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Synopsis
A survey showed that, in the US, senior CEOs spent 65 per cent of their time in organized communications. The more successful the company the more time they spent: the CEO is really the senior PR officer. Whether it's investor relations, legal or environmental accountability, ethical issues, employee care or customer service, the media's spotlight will home in on any company that appears to be in breach of its corporate duty. Nobody can hide: the giants and little boys alike must actively manage their reputation. Full of real-life experiences, practical advice and the candid views of top executives, this edition shows how to: build a corporate reputation that becomes the company; avoid disasters that could close the company; win favourable media coverage; recruit the right PR people; set objectives everyone can understand; control the costs of the programme; measure the PR results; and much more.
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About the Author
<p>Roger Haywood is one of Europe's most respected and experienced issues analysts and public relations practitioners. He has advised many top companies on marketing and communications strategies, including ICI, Rolls Royce, BA, Unilever, General Motors and Thomas Cook.<br><br> He is chairman of the Public Relations Standards Council and former chairman of the Chartered Institute of Marketing and president of the Chartered Institute of Public Relations. He pioneered the concept of issues analysis, an innovative approach to corporate governance, he writes and broadcasts regularly on organizational behaviour.</p>
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Manage Your Reputation: How to Plan Public Relations to Build and Protect the Organization's Most Powerful Asset
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Hardcover. Condition: Very Good. Manage Your Reputation: How to Plan Public Relations to Build and Protect the Organization's Most Powerful Asset This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 7719-9780749437947
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Manage Your Reputation: How to Plan Public Relations to Build & Protect the Organization's Most Powerful Asset
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Manage Your Reputation: How to Plan Public Relations to Build and Protect the Organization's Most Powerful Asset
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Hardcover. Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 6545-9780749437947
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Manage Your Reputation: How to Plan Public Relations to Build and Protect the Organization's Most Powerful Asset
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Kogan Page Business Books, 2002
ISBN 10: 0749437944
ISBN 13: 9780749437947
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Condition: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. Seller Inventory # Z1-G-034-01617
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Manage Your Reputation: How to Plan Public Relations to Build and Protect the Organization s Most Powerful Asset
Seller: Vulkaneifel Bücher, Birgel, Germany
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Condition: Sehr gut. 2. Auflage. Schutzumschlag leicht berieben und mit Lagerspuren, ca. 3 cm langer Einriss auf der Rückseite unten rechts, kleine Lagerspuren am Buch, Inhalt einwandfrei und ungelesen Sprache: Englisch Gewicht in Gramm: 610. Seller Inventory # 329390