A practical day-to-day guide to managing a voluntary organization. How to Manage a Voluntary Organization features activity boxes designed to make the reader think about real-life situations that frequently arise, with case studies and a free CD-ROM containing templates and documents.
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David Hussey is an international authority on strategic management, and has had a career in management and consultancy. He is Visiting Professor in Strategic Management at Nottingham Business School and is involved as a volunteer in three charities.
Foreword by Philip Sadler, CBE
1. The voluntary sector
What is the voluntary sector?; The size of the voluntary sector; A picture of great variety; The variety of voluntary organizations; Ongoing or one-off; Conclusion
2. Beginning with a vision
Definition; Vision at different levels; A model for transformation; The case studies; Some points about vision; Maintaining commitment to the vision; A vision does not last for ever
3. Strategies and policies
Concepts and reality; Strategy and the nature of the charity; A strategy model; Key success factors for strategic success; Consultations and involvement; Implementation; The integrated organization; The importance of a framework of policies
4. Matters of governance
Legal form of organization; The constitution; The duties of trustees; Formal meetings; Ethics and social responsibility
5. Management of people
10 universal qualities of effective management; Recruiting the right people; Trustees; Patrons and occasional use of celebrities; Board of management (or management committee); Paid staff; Seconded staff; Volunteers
6. Financial accounting and record keeping
Concepts of accounting; Accrual or cash accounting?; Record keeping; Some legal requirements; Supporting procedures; Setting up an accounting system;
7. Management accounting
Budgetary control; Financial ratios; Decision making; Evaluating capital expenditure projects
8. Marketing: basic concepts
The business approach to marketing; Adapting marketing concepts to 'non-business' activities; Public relations; To be continued
9. Marketing and fund-raising
Rolling marketing campaigns compared to special appeals; The rolling marketing campaign; The one-off special projects campaign; Grants;
10. Rationalization, consolidation and closure
Restructuring; The problem of small and struggling charities; Mergers; Achieving a change through custodian and management trustees
11. Epilogue: the future
Retirement age, life expectation and physical fitness; The attitudes towards volunteering and personal donations; Higher-calibre staff and professionalism needed; A more litigious, technical and bureaucratic society; Structure of the third sector; Improving the viability of the sector
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