In this volume, Colin Coulson-Thomas shows that to bridge the gap between rhetoric and reality, business people must make far-reaching decisions about the value to them and their companies of particular theories, past assumptions and traditional approaches. Based on research, the first edition of this work predicted many of the current management trends. This second edition has been revised and updated, showing how to turn theory into practice by highlighting the obstacles and barriers that confront companies when trying to bring about change. Case studies are included.
"synopsis" may belong to another edition of this title.
'I found the contrasting of the rhetoric (what we say we do for/about customers...etc) with the reality (what we are actually doing) compelling...' -- Professor CA Carnall, Henley Management College
‘A fantastic opportunity to continue to stay ahead for those who won't consider losing as an option.’ -- Hamid Aghassi, European Consulting Director, Logica plc
‘Colin Couson-Thomas rightly draws attention to the critical role of directors in the achievement of corporate transformation...’ -- Peter Morgan, former Director General, Institute of Directors
‘Crucially...an objective and comprehensive guide to what those in business should and should not do in order to manage change...’ -- Company Accountant, June 2002
‘Packed with crystal clear, step-by-step practical guidance on how to address the issues...' -- Harvey N Parr, Director OSI Limited, International Programme Management Consultancy based in the UK
"Colin Coulson-Thomas rightly draws attention to the critical role of directors in the achievement of corporate transformation...there is little point creating an excellent strategy which is not implemented."
Peter Morgan, former Director General, Institute of Directors
"About this title" may belong to another edition of this title.
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Seller: Anybook.com, Lincoln, United Kingdom
Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. With usual stamps and markings, In good all round condition. Dust jacket in good condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,850grams, ISBN:9780749436513. Seller Inventory # 8953455
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