TRANSFORMING THE COMPANY 2ND EDITION - Hardcover

Coulson-Thomas, Colin

Hardcover

ISBN 10: 0749436514 ISBN 13: 9780749436513

Publisher: Kogan Page, 2002

Synopsis

In this volume, Colin Coulson-Thomas shows that to bridge the gap between rhetoric and reality, business people must make far-reaching decisions about the value to them and their companies of particular theories, past assumptions and traditional approaches. Based on research, the first edition of this work predicted many of the current management trends. This second edition has been revised and updated, showing how to turn theory into practice by highlighting the obstacles and barriers that confront companies when trying to bring about change. Case studies are included.

About this title

About the Author

Colin Coulson-Thomas, Professor of Competitiveness at the University of Luton, and leader of the world's largest winning business research programme, is an active consultant and the chairman of award winning companies. Following a career in marketing and general management, he became the world's first Professor of Corporate Transformation and more recently the Process Vision Holder of major transformation projects. A counsellor on business development and corporate competitiveness, learning, and transformation he has reviewed the winning business processes and practices of over 20 companies and helped over 60 boards to improve board and corporate performance. Colin is also Chairman of the judges for the e-Business Innovations Awards. An experienced speaker at corporate conferences he is the author or co-author of over 30 books and reports.

Edition details

• Publisher: Kogan Page
• Publication date: 2002
• ISBN 10: 0749436514
• ISBN 13: 9780749436513
• Binding: Hardcover
• Language: English
• Edition number: 1
• Number of pages: 304