Knowledge Management: A State of Art Guide - Softcover

Gamble, Paul R; Blackwell, John

 
9780749436490: Knowledge Management: A State of Art Guide

Synopsis

Knowledge management can be defined as identifying, organizing, transferring and using the information and knowledge, both personal and institutional, within an organization to support its strategic objectives. Knowledge Management sets out to show readers how to do so.

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About the Authors

Paul R Gamble is the Professor of European Management at the University of Surrey, UK. He is also Director of the Surrey European Management School (SEMS) the University's graduate business school. During his 25-year marketing career, he has written over 150 papers and published several books. In recent years, he has worked on several major relationship marketing projects for leading corporations in Europe and the USA.

John Blackwell is a senior manager with IBM who specializes in advising clients on the implementation of knowledge management systems and strategies.

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