HOW TO PRODUCE SUCCESSFUL ADVERTISING 3RD EDN (Marketing in Action Series) - Softcover

Farbey, A. D.

Softcover

ISBN 10: 0749436344 ISBN 13: 9780749436346

Publisher: Kogan Page Ltd, 2001

Synopsis

This comprehensive handbook takes you step-by-step through planning and implementing a successful advertising campaign. Fully updated, and including new material on advertising on the Internet, the book discusses every stage of this exciting, but often daunting process.Topics covered include: * strategy; * developing the most effective message; * planning and targeting; * space buying and advertisement production; * online advertising; * evaluation and budgeting; * suppliers and agencies. Complete with advice on how to make the most of any advertising budget, "How to Produce Successful Advertising" will direct you towards professionalism and practical expertise. This book is aimed at those who will use advertising and who require insight into the day-to-day practice of producing advertisements and planning them skillfully.

About this title

Review

...another very readable and straightforward 'how to' guide...an excellent introduction. -- Marketing Business

Edition details

• Publisher: Kogan Page Ltd
• Publication date: 2001
• Language: English
• ISBN 10: 0749436344
• ISBN 13: 9780749436346
• Binding: Paperback
• Edition number: 3
• Number of pages: 176