Items related to Key Account Management: A Complete Action Kit of Tools...
Key Account Management: A Complete Action Kit of Tools and Techniques for Achieving Profitable Key Supplier Status - Softcover
Synopsis
Any organization's key accounts are its lifeblood. They must be won, cared for, nurtured and protected. But do you know who your key accounts are, what they want and how they view you? Does your whole business practise key account management or are you just selling? "Key Account Management" provides you with a set of practical tools that show you how to: identify your key accounts; implement a strategy for winning and keeping them; deliver added-value propositions with appropriate rewards; keep them out of the grasp of competitors; develop relationships that are mutually beneficial. Included in this fully updated second edition of "Key Account Management" is a free CD ROM containing tried and tested key account identification and selection software, and a framework for writing your key account plans.
"synopsis" may belong to another edition of this title.
About the Author
Peter Cheverton is a director of Insight Marketing and People, an international training and consultancy firm that runs workshops and seminars around the world. He is also the author of Key Marketing Skills (Kogan Page 2000).
"About this title" may belong to another edition of this title.
Search results for Key Account Management: A Complete Action Kit of Tools...
Stock Image
Key Account Management: A Complete Action Kit of Tools and Techniques for Achieving Profitable Key Supplier Status
Published by
Kogan Page Ltd 01/01/2001, 2001
ISBN 10: 074943595X
ISBN 13: 9780749435950
Used
Softcover
Seller: Bahamut Media, Reading, United Kingdom
Seller rating 4 out of 5 stars
Condition: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. Seller Inventory # 6545-9780749435950
Buy Used
£ 3.46
£ 6.98 shipping
Ships from United Kingdom to U.S.A.
Ships from United Kingdom to U.S.A.
Quantity: 2 available
Stock Image
Key Account Management: A Complete Action Kit of Tools and Techniques for Achieving Profitable Key Supplier Status
Seller: Greener Books, London, United Kingdom
Seller rating 4 out of 5 stars
Paperback. Condition: Used; Good. **SHIPPED FROM UK** We believe you will be completely satisfied with our quick and reliable service. All orders are dispatched as swiftly as possible! Buy with confidence! Greener Books. Seller Inventory # mon0001683655
Buy Used
£ 3.67
£ 20 shipping
Ships from United Kingdom to U.S.A.
Ships from United Kingdom to U.S.A.
Quantity: 1 available
Stock Image
Key Account Management: A Complete Action Kit of Tools and Techniques for Achieving Profitable Key Supplier Status
Published by
Kogan Page Ltd 01/01/2001, 2001
ISBN 10: 074943595X
ISBN 13: 9780749435950
Used
Softcover
Seller: AwesomeBooks, Wallingford, United Kingdom
Seller rating 5 out of 5 stars
Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Seller Inventory # 7719-9780749435950
Buy Used
£ 102.86
£ 4.12 shipping
Ships from United Kingdom to U.S.A.
Ships from United Kingdom to U.S.A.
Quantity: 2 available