The Grocers: The Rise and Rise of Supermarket Chains: - Softcover

Seth, Andrew; Randall, Geoffrey

Softcover

ISBN 10: 0749435496 ISBN 13: 9780749435493

Publisher: Kogan Page, 2001

Synopsis

An in-depth examination of the rise of the supermarkets. It features access to the top decision-makers in leading companies, with discussion of how they have led the way in the areas of competencies, competitive strategies, marketing, internationalization, and world best practice customer service levels. This edition includes extra coverage on e-tailing and updated coverage of the fortunes of UK, European and US supermarkets, including Wal-Mart's take-over of Asda.

About this title

About the Authors

<b>Andrew Seth</b> has worked in UK, Europe and USA for Unilever and was Marketing Director and then Chairman of Lever Brothers UK, forming close relationships with many of today's leading retailers. He is now Board Chairman at Added Value, the leading edge marketing agency, a director of Tempus Plc and Richmond Events, Pro Chancellor of Kingston University, and a Governor of the Royal Shakespeare Company of Dulwich College and of Cooperation, Ireland. Andrew speaks and writes widely on marketing and business.

<b>Geoffrey Randall </b>is an independent consultant specialising in marketing training. His clients have included Unilever, BT, McVitie's, and WHSmith. He has worked in market research, marketing and strategic planning and was Head of the Business School of the former Thames Polytechnic for 12 years. He now lectures at City University Business School, and consults on management education for public and private clients, in Britain and overseas. He has written 5 books on marketing topics, including <i><b> Branding</b></i> and is co-author of <i><b>The Grocers</b></i> (both Kogan Page).

Edition details

• Publisher: Kogan Page
• Publication date: 2001
• Language: English
• ISBN 10: 0749435496
• ISBN 13: 9780749435493
• Binding: Paperback
• Edition number: 2
• Number of pages: 352