Synopsis
This volume reflects the intense discussion that is taking place on the nature of public relations and its role in developing and supporting management strategy. It is aimed at seasoned public relations practitioners and students who, although aware of the tactical requirements of the profession (for example, media relations, trade shows, publicity events, external publication production, and so on), struggle with questions concerning overall management strategy. The book includes case studies from around the world.
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About the Author
Following a successful career in media and industrial/commercial public relations, <b>Dr. Sandra M Oliver</b> currently lectures and researches at Thames Valley University in London. She is an external examiner for undergraduate and postgraduate degree programmes at Bournemouth and Stirling Universities respectively. She is founding editor in chief of the international academic quarterly <i>Corporate Communications</i> journal, a fellow of the Royal Society of Arts and chair of the International Public Relations Association.
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Public Relations Strategy (Public Relations in Practice Series)
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Kogan Page Business Books, 2001
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