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BUSINESS ENTERPRISE HANDBOOK - Softcover

 
9780749434892: BUSINESS ENTERPRISE HANDBOOK

Synopsis

This handbook is based on research by Cranfield University School of Management, where the growth performance of some 15,000 independent firms in the UK is reviewed each year. The results are used to provide a management blueprint for significant growth and development. Each key area is dealt with using an integrated approach with assignments and useful case studies. The subjects covered include: financial management and control; human resource management; marketing strategy; organizational assessment; acquisitions, mergers and joint ventures; visionary leadership; e-business strategy; managing change; and constructing the complete business plan.

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About the Author

Colin Barrow is Head of the Enterprise Group at the Cranfield School of Management. He has written numerous books including The Business Plan Workbook and Financial Management for the Small Business, both published by Kogan Page. Robert Brown directed the Graduate Enterprise Programme at Cranfield and leads the course on Entrepreneurship, part of their MBA programme. He is co-author of The Business Plan Workbook.

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  • PublisherKogan Page
  • Publication date2001
  • ISBN 10 0749434899
  • ISBN 13 9780749434892
  • BindingPaperback
  • LanguageEnglish
  • Edition number1
  • Number of pages400

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Other Popular Editions of the Same Title

9780749441005: Business Enterprise Handbook (Business Enterprise Series)

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ISBN 10:  0749441003 ISBN 13:  9780749441005
Publisher: Kogan page, 2003
Softcover

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Colin Barrow, Robert Brown, Liz Clarke
Published by Kogan Page 01/01/2001, 2001
ISBN 10: 0749434899 ISBN 13: 9780749434892
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Colin Barrow, Robert Brown, Liz Clarke
Published by Kogan Page 01/01/2001, 2001
ISBN 10: 0749434899 ISBN 13: 9780749434892
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Condition: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. Seller Inventory # 6545-9780749434892

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Barrow, C. et al.
Published by Kogan Page, 2001
ISBN 10: 0749434899 ISBN 13: 9780749434892
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Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In good all round condition. Dust Jacket in good condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,900grams, ISBN:9780749434892. Seller Inventory # 8441154

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