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Synopsis
A practical guide to creative marketing techniques <i>Creative Marketing Communications</i> features information on every aspect of marketing communications from branding and positioning to writing sales-winning copy and assessing creative work. This third edition contains a new section covering marketing on the Internet.
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About the Author
Daniel L Yadin is a course director at the Chartered Institute of Marketing. He lectures widely and leads a team of creative specialists who write, design and produce campaigns and materials for all types of marketing activity.
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Creative Marketing Communications: A Practical Guide to Planning, Skills and Techniques (Marketing in Action)
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Creative Marketing Communications: A Practical Guide to Planning, Skills and Techniques (Marketing in Action)
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Creative Marketing Communications: A Practical Guide to Planning, Skills and Techniques
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