Managing Activism: A Practical Guide for Dealing with Activists and Pressure Groups (PR In Practice) - Softcover

DEEGAN, Denise

 
9780749434359: Managing Activism: A Practical Guide for Dealing with Activists and Pressure Groups (PR In Practice)

Synopsis

Converted Data is a discussion of how organizations should deal with activists and pressure groups. Denise Deegan believes that the way forward is for companies to understand the motives of activists and be prepared to deal with the methods they are likely to use.

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About the Author

Denise Deegan runs a specialist healthcare PR agency in Dublin, where her clients include several leading international pharmaceutical companies. She also lectures for the Diploma in Public Relations at the Fitzwilliam Institute in Dublin.

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9788175543393: Managing Activism

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ISBN 10:  8175543396 ISBN 13:  9788175543393
Softcover