Managing Activism: A Practical Guide for Dealing with Activists and Pressure Groups: A Guide for Dealing with Activists and Pressure Groups (PR In Practice) - Softcover

DEEGAN, Denise

Softcover

ISBN 10: 074943435X ISBN 13: 9780749434359

Publisher: Kogan Page, 2001

Synopsis

Converted Data is a discussion of how organizations should deal with activists and pressure groups. Denise Deegan believes that the way forward is for companies to understand the motives of activists and be prepared to deal with the methods they are likely to use.

About this title

Synopsis:

International research has shown that activism presents a growing threat to organizations. Activists can do untold damage to organizations - to its reputation, sales, profits, share price, employee satisfaction and more. So how should organizations deal with activists and pressure groups? Should they make efforts to take on board their criticism or take defensive action? Denise Deegan believes that the way forward is for companies to understand their motives and be prepared to deal with the methods they are likely to use.

About the Author:

Denise Deegan runs a specialist healthcare PR agency in Dublin, where her clients include several leading international pharmaceutical companies. She also lectures for the Diploma in Public Relations at the Fitzwilliam Institute in Dublin.

About this edition

• Publisher: Kogan Page
• Publication date: 2001
• ISBN 10: 074943435X
• ISBN 13: 9780749434359
• Binding: Paperback
• Edition number: 1
• Number of pages: 160