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Synopsis
A reference source for managers wishing to introduce incentive schemes into their organization, this volume combines practical advice and real-life case studies. It examines schemes such as bonuses, commission, share options, free travel, vouchers, loyalty points and staff parties. The most important part of incentives, the ability to monitor and measure their effectiveness, is looked at in detail, as well as technological advances in the industry, such as smart cards and the Internet.
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About the Author
After taking a degree in languages at Oxford, <b>John G Fisher</b> started his business career in direct marketing and the insurance industry before establishing one of the country's leading performance improvement agencies. He specialisesin employee incentives, staff communication and conference/event planning. He is a regular columnist in the marketing press.
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