Public Relations in Practice - Softcover

GREGORY, Anne

Softcover

ISBN 10: 0749433817 ISBN 13: 9780749433819

Publisher: Kogan Page, 2003

Synopsis

<p>The role of the public relations practitioner is becoming ever more demanding: even those who have just entered the profession are expected to possess a range of sophisticated skills and knowledge. This fully updated second edition of <b><i>Public Relations in Practice</i></b> aids in the development of these skills by looking at the key functional areas of public relations from the practitioner's point of view.</p><p>International in scope, and written in a practical and easy-to-follow style, this new edition is packed with advice from expert practitioners in the field including Ardi Kolah and Pamela Mounter. <b><i>Public Relations in Practice</i></b> will provide a sound introduction to a wide range of specialist areas, including:<Br>- Marketing communications<Br>- Internal communication<Br>- Financial public relations<Br>- Government and local government relations<Br>- Public relations for non-commercial organizations<Br>- Business-to-business (B2B) public relations<Br>- International communications<Br>- Sponsorship<Br>- Pressure groups<Br>- Corporate social responsibility<Br>- Public relations for the services sector</p>

About this title

About the Author

<b>Dr Anne Gregory</b> is a professor of corporate communication and a leading international academic. She is based in the School of Business and Law at the University of Huddersfield. Anne previously spent many years in public relations practice, gaining experience at senior levels both in-house and in consultancy. She remains a consultant and is an adviser at board level to a number of large organisations. Anne is also series editor for the <i><b>PR in Practice</b></i> series (published by Kogan Page).

Excerpt. © Reprinted by permission. All rights reserved.

<p>About the Authors</p><p> Preface</p><p> Public Relations in Practice: The 21st-Century Landscape</p><p> Marketing Communications</p><p> Internal Communication</p><p> Financial Public Relations</p><p> Business-to-business Public Relations</p><p> Lobbying Westminster and Whitehall</p><p> Local Government Relations</p><p> Community Relations</p><p> Public Relations in the Voluntary Sector</p><p> Sponsorship</p><p> Communicating Corporate Responsibility</p><p> Services PR</p><p> Living in an NGO World</p>

Edition details

• Publisher: Kogan Page
• Publication date: 2003
• Language: English
• ISBN 10: 0749433817
• ISBN 13: 9780749433819
• Binding: Paperback
• Edition number: 2
• Number of pages: 224