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Synopsis
A guide to direct marketing. Judith Donovan reveals the secrets of her craft as she takes the reader through each step in the process of creating successful direct marketing (DM) campaigns. She provides pragmatic advice on: list building; database management; media buying; copy and design; generating response; making advertising work; stretching the budget; using the Web; measuring response; and more. The book assumes no prior knowledge of DM techniques. There are 40 case studies of successful DM campaigns, complete with colour plates.
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D-I-Y DIRECT MARKETING: AN ESSENTIAL GUIDE FOR BE
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D-I-Y DIRECT MARKETING: AN ESSENTIAL GUIDE FOR BE
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Paperback. Condition: Very Good. D-I-Y DIRECT MARKETING: AN ESSENTIAL GUIDE FOR BE This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 7719-9780749433048
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D-I-Y DIRECT MARKETING: AN ESSENTIAL GUIDE FOR BE
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Paperback. Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 6545-9780749433048
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D.I.Y. Direct Marketing: An Essential Guide for Beginners
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Condition: Very Good. : D.I.Y. Direct Marketing es una guía sencilla sobre un tema importante. De una manera refrescantemente clara y sin pretensiones, Judith Donovan revela los secretos de su oficio mientras guía al lector a través de cada paso en el proceso de creación de campañas de marketing directo exitosas. Ofrece consejos pragmáticos sobre la creación de listas, la gestión de bases de datos, la compra de medios, la redacción y el diseño, la generación de respuestas, el funcionamiento de la publicidad, el estiramiento del presupuesto y el uso de la web. EAN: 9780749433048 Tipo: Libros Categoría: Negocios y Economía Título: D.I.Y. Direct Marketing: An Essential Guide for Beginners Autor: Judith Donovan Editorial: Kogan Page Idioma: en Páginas: 197 Formato: tapa blanda. Seller Inventory # Happ-2026-08-05-c7fc1fdf
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D. I. Y. Direct Marketing: The Essential Guide for Beginners
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Paperback. Condition: Good+. Dust Jacket Condition: No Dust Jacket. A good used paperback without creases to the spine, lightly creased/edge-worn covers, internally the front endpaper has been clipped, without writing or stamps, unmarked pages creased to the edges of the first three and several small turn-downs to the top corners. Carefully packaged and posted within 48 hours from our wee bookshop in Scotland. Seller Inventory # 16810
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Diy Direct Marketing. An Essential Guide for Beginners
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Condition: Sehr gut - gebraucht. Taschenbuch Sehr guter Zustand, ohne Namenseintrag Zustand: 2, Sehr gut - gebraucht, Taschenbuch Kogan Page Ltd , 2000 , Diy Direct Marketing. An Essential Guide for Beginners, Judith Donovan. Seller Inventory # BU365722