Synopsis
A guide to direct marketing. Judith Donovan reveals the secrets of her craft as she takes the reader through each step in the process of creating successful direct marketing (DM) campaigns. She provides pragmatic advice on: list building; database management; media buying; copy and design; generating response; making advertising work; stretching the budget; using the Web; measuring response; and more. The book assumes no prior knowledge of DM techniques. There are 40 case studies of successful DM campaigns, complete with colour plates.
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D. I. Y. Direct Marketing: an Essential Guide for Beginners : An Essential Guide for Beginners
Seller: Better World Books Ltd, Dunfermline, United Kingdom
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Condition: Good. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # 2452260-20
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D-I-Y DIRECT MARKETING: AN ESSENTIAL GUIDE FOR BE
Published by
Kogan Page Ltd, United Kingdom, London, 2000
ISBN 10: 0749433043
ISBN 13: 9780749433048
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Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
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Paperback. Condition: Very Good. A guide to direct marketing. Judith Donovan reveals the secrets of her craft as she takes the reader through each step in the process of creating successful direct marketing (DM) campaigns. She provides pragmatic advice on: list building; database management; media buying; copy and design; generating response; making advertising work; stretching the budget; using the Web; measuring response; and more. The book assumes no prior knowledge of DM techniques. There are 40 case studies of successful DM campaigns, complete with colour plates. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR001025084
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D. I. Y. Direct Marketing: The Essential Guide for Beginners
Seller: The Old Bookshelf, Campbeltown, United Kingdom
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Paperback. Condition: Good+. A good used paperback without creases to the spine, lightly creased/edge-worn covers, internally the front endpaper has been clipped, without writing or stamps, unmarked pages creased to the edges of the first three and several small turn-downs to the top corners. Carefully packaged and posted within 48 hours from our wee bookshop in Scotland. Seller Inventory # 16810
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Diy Direct Marketing. An Essential Guide for Beginners
Seller: Sigrun Wuertele buchgenie_de, Altenburg, Germany
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Condition: Sehr gut - gebraucht. Taschenbuch Sehr guter Zustand, ohne Namenseintrag Zustand: 2, Sehr gut - gebraucht, Taschenbuch Kogan Page Ltd , 2000 , Diy Direct Marketing. An Essential Guide for Beginners, Judith Donovan. Seller Inventory # BU365722