Marketing for the Voluntary Sector: A Practical Guide for Charities and Non-Government Organizations fron 10 Leading Experts - Softcover
Synopsis
Using extensive case studies, the authors of Marketing for the Voluntarty Sector address all the essential elements involved in marketing a voluntary organization to its customers and how this differs from commercial and business organizations and their methods
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About the Author
Paula Keaveney specializes in marketing and communications for charities. She has been Head of Communications at the Muscular Dystrophy Campaign and Head of Media and PR at NCH Action for Children. A former journalist, Paula has also worked for Save the Children, the Refugee Council and Autism Initiatives. She is a member of the Board of Trustees for the Muscular Dystrophy Campaign.
"About this title" may belong to another edition of this title.
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Marketing for the Voluntary Sector: A Practical Guide for Charities and Non-Government Organizations fron 10 Leading Experts (Marketing in Action)
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Marketing for the Voluntary Sector: A Practical Guide for Charities and Non-Government Organizations fron 10 Leading Experts: A Practical Guide for Charities and Non-Government Organisations
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Marketing for the Voluntary Sector: A Guide to Measuring Marketing Performance
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Marketing for the Voluntary Sector: A Guide to Measuring Marketing Performance
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Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,400grams, ISBN:9780749432508. Seller Inventory # 8675288
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