Marketing for the Voluntary Sector: A Practical Guide for Charities and Non-Government Organizations fron 10 Leading Experts - Softcover

 
9780749432508: Marketing for the Voluntary Sector: A Practical Guide for Charities and Non-Government Organizations fron 10 Leading Experts
Softcover
ISBN 10: 0749432500 ISBN 13: 9780749432508
Publisher: Kogan Page, 2001

Synopsis

Using extensive case studies, the authors of Marketing for the Voluntarty Sector address all the essential elements involved in marketing a voluntary organization to its customers and how this differs from commercial and business organizations and their methods

"synopsis" may belong to another edition of this title.

About the Author

Paula Keaveney specializes in marketing and communications for charities. She has been Head of Communications at the Muscular Dystrophy Campaign and Head of Media and PR at NCH Action for Children. A former journalist, Paula has also worked for Save the Children, the Refugee Council and Autism Initiatives. She is a member of the Board of Trustees for the Muscular Dystrophy Campaign.

"About this title" may belong to another edition of this title.

Publisher
Kogan Page
Publication date
2001
Language
English
ISBN 10 
0749432500
ISBN 13 
9780749432508
Binding
Paperback
Edition number
1
Number of pages
192
Editor
KEAVENEY Paula