Synopsis
The Internet reaches millions of people every minute, providing ready access to a technically literate and wealthy consumer market. <i> Advertising on the Internet</i> aims to dispel some of the myths surrounding internet advertising and shows how to make the most of this potentially lucrative avenue of promotion.
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About the Author
Steven Armstrong is a consultant specializing in sales and marketing strategies for international IT companies that enable them to utilise new technologies to provide competitive advantage. He is the author of <i> Advertising on the Internet</i> and <i>30 Minutes to Master the Internet</i>, both published by Kogan Page.
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Advertising on the Internet : How to Get Your Message Across on the Worldwide Web
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