Advertising on the Internet: How to Get Your Message Across on the World Wide Web - Softcover

Armstrong, Steven

Softcover

ISBN 10: 0749431237 ISBN 13: 9780749431235

Publisher: Kogan page, 2000

Synopsis

The Internet reaches millions of people every minute, providing ready access to a technically literate and wealthy consumer market. Advertising on the Internet aims to dispel some of the myths surrounding internet advertising and shows how to make the most of this potentially lucrative avenue of promotion.

About this title

About the Author

Steven Armstrong is a consultant specializing in sales and marketing strategies for international IT companies that enable them to utilise new technologies to provide competitive advantage. He is the author of Advertising on the Internet and 30 Minutes to Master the Internet, both published by Kogan Page.

Edition details

• Publisher: Kogan page
• Publication date: 2000
• Language: English
• ISBN 10: 0749431237
• ISBN 13: 9780749431235
• Binding: Paperback
• Edition number: 2
• Number of pages: 160