Synopsis
The Internet reaches millions of people every minute, providing ready access to a technically literate and wealthy consumer market. Advertising on the Internet aims to dispel some of the myths surrounding internet advertising and shows how to make the most of this potentially lucrative avenue of promotion.
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About the Author
Steven Armstrong is a consultant specializing in sales and marketing strategies for international IT companies that enable them to utilise new technologies to provide competitive advantage. He is the author of Advertising on the Internet and 30 Minutes to Master the Internet, both published by Kogan Page.
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Advertising On The Internet: How to Get Your Message Across on the Worldwide Web
Published by
Kogan Page Business Books, 2001
ISBN 10: 0749431237
ISBN 13: 9780749431235
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