Synopsis
Key Account Management (KAM) is central to any company's sales and marketing strategy. Peter Cheverton, experienced in KAM strategies with clients such as ICI, Guinness, DuPont, and BMW and offers highly practical planning and methodology for identifying, obtaining, retaining and developing key customers. Written in a clear, jargon-free style, it is packed with examples, techniques, diagrams, action points and checklists.
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From the Publisher
This jargon-free, practical book puts forward a unique yet simple planning methodology for identifying, obtaining, retaining and developing key customers- and gaining the competitive edge.
"About this title" may belong to another edition of this title.
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Key Account Management : The Route to Key Supplier Status
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Key Account Management
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Key Account Management
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Key Account Management
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Key Account Management: The Route to Profitable : Key Supplier Status Cheverton, Peter
Seller: Au bon livre, La Barre en Ouche, France
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Oct 01, 1999. Condition: D'occasion - Bon état. Tranches tachées. Tache angulaire en marge sur l'ensemble des pages, tache en marge principal de quelques pages, sans gravité. Livre en bon état sinon. Envoi rapide et soigné dans enveloppe à bulles. Seller Inventory # 1D3G29
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Key Account Management: The Route to Key Supplier Status
Seller: The Book Spot, Sioux Falls, MN, U.S.A.
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Paperback. Condition: New. Seller Inventory # Abebooks111031