Synopsis
Key Account Management (KAM) is central to any company's sales and marketing strategy. Peter Cheverton, experienced in KAM strategies with clients such as ICI, Guinness, DuPont, and BMW and offers highly practical planning and methodology for identifying, obtaining, retaining and developing key customers. Written in a clear, jargon-free style, it is packed with examples, techniques, diagrams, action points and checklists.
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From the Publisher
This jargon-free, practical book puts forward a unique yet simple planning methodology for identifying, obtaining, retaining and developing key customers- and gaining the competitive edge.
"About this title" may belong to another edition of this title.
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Key Account Management
Seller: WeBuyBooks, Rossendale, LANCS, United Kingdom
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Condition: Very Good. Most items will be dispatched the same or the next working day. A copy that has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # rev3821391940
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Key Account Management
Seller: Books Puddle, New York, NY, U.S.A.
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Condition: Used. pp. 256. Seller Inventory # 2697180477
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Key Account Management: The Route to Profitable : Key Supplier Status Cheverton, Peter
Seller: Au bon livre, La Barre en Ouche, France
Seller rating 5 out of 5 stars
Oct 01, 1999. Condition: D'occasion - Bon état. Tranches tachées. Tache angulaire en marge sur l'ensemble des pages, tache en marge principal de quelques pages, sans gravité. Livre en bon état sinon. Envoi rapide et soigné dans enveloppe à bulles. Seller Inventory # 1D3G29
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Key Account Management
Seller: Majestic Books, Hounslow, United Kingdom
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Condition: Used. pp. 256 Illus. Seller Inventory # 96298210
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