It's All About Customers! - Softcover

FRAZER-ROBINSON, John

Softcover

ISBN 10: 0749430737 ISBN 13: 9780749430733

Publisher: Kogan Page, 1999

Synopsis

For businesses of all sizes and budgets, this text explains how to tap into "marketing miracles" and gain a leading edge in competitive markets. It's all about Customers! offers to show how to turn organizations into customer-driven businesses and make sales go up as costs go down.

About this title

About the Author

John Frazer-Robinson is a marketing, sales and business strategy consultant and a globally acknowledged authority in customer-centred activity. He is considered one of the world's leading practitioners of direct and customer-driven marketing including the integration of sales, marketing and service. Respected worldwide as a marketer and business strategist, he is driven by the passionate and proven belief that providing the highest quality customer experiences can simultaneously drive the perfection of corporate performance and the maximization of profit.

As a speaker, John has experience of many countries and cultures - from Iceland to Australia and New Zealand. Conferences, seminars and workshops on all aspects of marketing and direct marketing attended by over 50,000 delegates. Clients include: ABB, Allied Independent Stores, Digital Equipment (DEC), ESCOM (South African Electricity), IBM Europe, Institute of Directors, Institute of Direct Marketing, Marie Curie Cancer Care, Norwich Union, Office World, Olivetti, Royal Mail, The Royal Mint, Union Suisse des Banques Cantonales, national marketing associations and institutes, and organizations such as the Million Dollar Round Table in the US.

Edition details

• Publisher: Kogan Page
• Publication date: 1999
• Language: English
• ISBN 10: 0749430737
• ISBN 13: 9780749430733
• Binding: Paperback
• Edition number: 1
• Number of pages: 208