Items related to MARKET RESEARCH 2ND EDITION
Synopsis
The second edition of the introduction to market research. Covers all recent developments, includes a section on making use of the Internet and also information about research into customer satisfaction. Offers guidance on planning market research, qualitative and quantitative research, samples and questionnaire design and data collection.
"synopsis" may belong to another edition of this title.
Book Description
Market Research is a guide to market research, which assumes no previous knowledge of the subject. Featuring advice and case studies, it covers: planning; desk research; qualitative and quantitative research; sampling; questionnaire design; and data collection and analysis.
About the Author
Paul Hague is a founder of B2B International. With 35 years of experience running market research agencies, his books share a wealth of practical experience and expertise. Paul Hague's clients include some of the largest corporations in Europe and the United States. He is a Visiting Fellow at Manchester Metropolitan university and a guest lecturer at Manchester Business School. His books have been translated into Italian, Indonesian, Bulgarian, Polish, Portuguese and Chinese.
"About this title" may belong to another edition of this title.
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Market Research: A Guide to Planning, Methodology and Evaluation
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Market Research: A Guide to Planning, Methodology and Evaluation
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Kogan Page Ltd, London, United Kingdom, 1999
ISBN 10: 0749429178
ISBN 13: 9780749429171
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MARKET RESEARCH 2ND EDITION: A Guide to Planning, Methodology and Evaluation
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MARKET RESEARCH 2ND EDITION
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MARKET RESEARCH 2ND EDITION: A Guide to Planning, Methodology and Evaluation
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Market Research: A Guide to Planning, Methodology and Evaluation
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Market Research: A Guide to Planning, Methodology and Evaluation
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