Synopsis
The author of this text argues that with the passage of time history has shown that the war gods are not on the side of the bold, nor the cautious, nor the large battalions, nor the most mobile armies, but are on the side of those who follow certain principles of strategy, which have remained constant throughout time - which is the same as saying that God helps those who help themselves. These principles are dealt with throughout the book, starting with a military war in the 3rd century BC and ending with the contemporary war in business in the 20th century - a journey lasting more than 2000 years which ends by describing in detail how to prepare a strategic plan and how to measure it.
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Review
"This clearly written book by a highly qualified professor and consultant compares strategies used in business with those used by many historical war figures such as Hannibal, Marshal Joffre, and Karl von Clauswitz. The author defines and compares strategies and tactics, explains how to prepare a business plan, discusses how to measure strategies, and indicates why it is important to quantify strategies. Although the book is strong in explaining how to identify and quantify formulated strategies, it is very limited in providing an understanding of how to qualitatively evaluate and implement formulated strategies. For example, the author assumes that it is inherently bad to formulate diverse strategies; yet, it is possible for companies, e.g., General Electric, to formulate very diverse strategies successfully due to excellent implementation. The ideas presented on how to identify strategies are well known to both scholars and professionals in the field of business strategy. Thus, altho
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The War Lords: Military Lessons for Business Strategists
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The War Lords : Measuring Strategy and Tactics for Competitive Advantage in Business
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ISBN 13: 9780749428242
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The War Lords : Measuring Strategy and Tactics for Competitive Advantage in Business
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Kogan Page Careers Series, London England, 1998
ISBN 10: 0749428244
ISBN 13: 9780749428242
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