Synopsis
A handbook offering advice on making the most of an advertising budget. It looks at: setting precise objectives; defining the target; planning; selecting the best medium; effective medium buying; developing the message; production; budgetary control; and evaluating and effects.
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Review
...another very readable and straightforward 'how to' guide...an excellent introduction. -- Marketing Business
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How to Produce Successful Advertising - A Guide to Strategy, Planning and Targeting
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Paperback. Condition: Very Good. How to Produce Successful Advertising - A Guide to Strategy, Planning and Targeting This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 7719-9780749427016
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How to Produce Successful Advertising - A Guide to Strategy, Planning and Targeting
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Paperback. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G0749427019I4N00
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How to Produce Successful Advertising - A Guide to Strategy, Planning and Targeting
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Condition: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. Seller Inventory # 6545-9780749427016
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Marketing in Action Series: How to Produce Successful Advertising: A Guide to Strategy, Planning and Targeting
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Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,400grams, ISBN:9780749427016. Seller Inventory # 8672365
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