Synopsis
A European handbook to direct marketing, offering practical advice to practitioners and students.
"synopsis" may belong to another edition of this title.
Review
'Everything the testimonials say, and a bargain at any price.' Robert Heller 'Read it and re-read it. It contains the knowledge of a lifetime.' David Ogilvy 'Remarkably personal, yet authoritative.' Ed McClean, DM News, New York 'So clear and concise that selective quotations fail to do justice to the richness of its texture.' Campaign 'If you can spare the time to read only one direct-mail book - this is it. Beg, borrow or steal it.' Graeme McCorkell, Founder , MSW Rapp & Collins 'If you read no other book on direct marketing you should find the time to read this one.' Direct Marketing International 'For sheer readability, it's still hard to beat Commonsense Direct Marketing.' Direct Response 'Probably the best book written on direct marketing in the UK and certainly the easiest to read.' Direct Marketing Strategies
From the Publisher
Three previous editions of Drayton Bird's hugely acclaimed testbook have made it the most authoritative - and popular - European book on direct marketing ever published. The fourth shows no change in this winning game and is now in an enlarged format, fully illustrated and with a new layout making reference even easier.
"About this title" may belong to another edition of this title.
Other Popular Editions of the Same Title
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Commonsense Direct Marketing (Professional Paperbacks)
Published by
Kogan Page Ltd 28/04/1998, 1998
ISBN 10: 0749425849
ISBN 13: 9780749425845
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Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Seller Inventory # 7719-9780749425845
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Commonsense Direct Marketing (Professional Paperbacks)
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paperback. Condition: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority! Seller Inventory # S_455417791
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Commonsense Direct Marketing
Seller: Better World Books Ltd, Dunfermline, United Kingdom
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Condition: Very Good. Revised. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # 10577705-6
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Commonsense Direct Marketing (Professional Paperbacks)
Published by
Kogan Page Ltd 28/04/1998, 1998
ISBN 10: 0749425849
ISBN 13: 9780749425845
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Softcover
Seller: Bahamut Media, Reading, United Kingdom
Seller rating 5 out of 5 stars
Condition: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. Seller Inventory # 6545-9780749425845
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Commonsense Direct Marketing, Revised Third Edition
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paperback. Condition: Very Good. VG+ paperback. 372 p. Seller Inventory # 085221
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Commonsense Direct Marketing (Professional Paperbacks)
Seller: Greener Books, London, United Kingdom
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Paperback. Condition: Used; Very Good. **SHIPPED FROM UK** We believe you will be completely satisfied with our quick and reliable service. All orders are dispatched as swiftly as possible! Buy with confidence! Greener Books. Seller Inventory # 2952888
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Commonsense Direct Marketing.Professional Paperbacks.
Published by
Kogan Page, Limited, London England, 1999
ISBN 10: 0749425849
ISBN 13: 9780749425845
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Soft cover
Seller: The London Bookworm, East Sussex, United Kingdom
Seller rating 4 out of 5 stars
Soft cover. Condition: Near Fine. Revised Third Edition. Trade Paperback. In his charaterisitic and witty style, Drayton Bird offers a practical yet entertaining guide to the intricacies of direct marketing. Packed with international case studies showing how companies worldwide have implemented the author's ideas, a vast range of strategies necessary for a successful compaign are covered. Amongst the topics examined are: The role of the marketing department. How to acquire and keep a customer. How to achieve objectives and evaluate results. What you should sell. How to position effectively. How to choose your agency - and how to do without one. This book is, without doubt, mandatory reading for all sales and marketing managers and advertising executives. 372 pp. (We carry a wide selection of titles in The Arts, Theology, History, Politics, Social and Physical Sciences. academic and scholarly books and Modern First Editions etc.). Seller Inventory # 010698
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Commonsense Direct Marketing
Seller: Sigrun Wuertele buchgenie_de, Altenburg, Germany
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Condition: Gut - gebraucht. Broschiert Guter Zustand, ohne Namenseintrag Commonsense Direct Marketing (Professional Paperbacks Series) Zustand: 3, Gut - gebraucht, Broschiert Kogan Page Ltd , 1998 , Commonsense Direct Marketing, Bird, Drayton, 0749425849, BU387695. Seller Inventory # BU387695