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Synopsis
<i>Introduction to International Marketing</i> seeks to provide a grounding in international marketing, and de-mystify the jargon associated with it. It instructs the reader on issues such as understanding the changing nature of the international trading environment and identifying information sources for international marketing.
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About the Authors
Keith Lewis is the Senior Examiner in International Marketing at the CIM Diploma and Course Director in the MA in Marketing at the University of Greenwich.
Matthew Housden is an examiner on the CIM Diploma in International Marketing Strategy and Head of the Division of Marketing at the University of Greenwich.
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Introduction to International Marketing
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Introduction to International Marketing
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Introduction to International Marketing (Marketing in Action)
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Condition: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. Seller Inventory # Z1-S-038-02262
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