The Master Marketer: How to Combine Tried and Tested Techniques with the Latest Ideas to Achieve Spectacular Marketing Success - Softcover
Synopsis
With the help of a quick-witted cartoon wizard, this text aims to show how to outpace the competition by combining time-tested marketing fundamentals with the latest marketing techniques. With advice on every technique the modern marketeer is likely to need, this book is a compendium of 21st-century marketing. The contents include: analysis of outstanding marketing caampaigns; a guide to choosing your marketing weapons; an introduction to direct marketing; marketing strategies for unique circumstances; worksheets to plan and implement successful campaigns; and advice on international marketing from Drayton Bird.
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The Master Marketer: How to Combine Tried and Tested Techniques with the Latest Ideas to Achieve Spectacular Marketing Success
Published by
Kogan Page Ltd 25/04/1996, 1996
ISBN 10: 0749419636
ISBN 13: 9780749419639
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Paperback. Condition: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. Seller Inventory # 6545-9780749419639
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