Synopsis
This is a practical guide on how to exploit the full potential of packaging design as a marketing tool to build brands. The book also provides insights into well-known product campaigns, such as Jack Daniels, Tango, Coca-Cola, Perrier, Bailey's and Gale's Honey.
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Total Branding by Design: Using Design to Create Distinctive Brand Identities
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Total Branding by Design
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Total Branding by Design: Using Design to Create Distinctive Brand Identities
Published by
Kogan Page Ltd 1995-11-30, 1995
ISBN 10: 0749418648
ISBN 13: 9780749418649
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Softcover
Seller: MULTI BOOK, Cerreto Laziale, RM, Italy
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Condition: Ottimo (Fine). 9780749418649 Ottimo (Fine) . Seller Inventory # 0000000026345