Items related to Running a Public Relations Department (PR in Practice)
Synopsis
This text provides an explanation of the practicalities of organizing public relations for practitioners and senior managers who are considering putting in place a professional public relations strategy. The book provides a guide to: different types of public relations operation - corporate, divisional, overseas and one person band; areas of activity; range of techniques employed; planning in the department; budgeting; and managing the function, people and processes.
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Product Description
Good management practice is essential if any public relations department is to be highly valued, productive, cost effective and an asset to the organization. This must involve effective internal and external communication.
Book Description
Good management practice is essential if a PR department is to be highly valued and cost effective. This updated edition of Running a Public Relations Department aims to show business practitioners exactly how this can be achieved. The result is a hands-on guide offering accessible and practical advice for PR activity.
"About this title" may belong to another edition of this title.
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Running a Public Relations Department (PR in Practice)
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Running a Public Relations Department
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Kogan Page, 1997
ISBN 10: 0749418591
ISBN 13: 9780749418595
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Soft cover. Condition: As New. No Jacket. First Edition. Effective Management Techniques, Managing the Budget, Internal and External Relations - part of the Institute of Public Relations PR in Practice series - 157 pages - unmarked and undamaged. Seller Inventory # 16790/626
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Running a Public Relations Department (PR in Practice)
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Running a Public Relations Department (PR in Practice)
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Kogan Page Ltd 30/11/1997, 1997
ISBN 10: 0749418591
ISBN 13: 9780749418595
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Running a Public Relations Department
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