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Synopsis
This is an introductory text suitable for the increasing number of students covering market research as part of a wider business course or as part of a marketing course. The book covers recent advances in market research practice and changes in the areas commonly included in research projects. The advances featured include on-line data access and software systems. All aspects of market research are covered.
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Book Description
Market Research is a guide to market research, which assumes no previous knowledge of the subject. Featuring advice and case studies, it covers: planning; desk research; qualitative and quantitative research; sampling; questionnaire design; and data collection and analysis.
About the Author
Paul is the Managing Director of B2B International Ltd, based in Bramahll, Stockport, Cheshire. His books share 30 years of practical experience in running a market research agency. Paul is a Visiting Fellow at Manchester Metropolitan University and a guest lecturer at Manchester Business School. His books have been translated into Italian, Indonesian, Bulgarian, Polish, Portuguese and Chinese.
"About this title" may belong to another edition of this title.
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Market Research: A Guide to Planning, Methodology and Evaluation
Published by
Kogan Page Ltd 28/03/1996, 1996
ISBN 10: 0749417854
ISBN 13: 9780749417857
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Market Research
Seller: Hamelyn, Madrid, M, Spain
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Condition: Fair. : Este libro es una guía introductoria sobre la investigación de mercados, adecuada para estudiantes que cubren esta materia como parte de un curso de negocios más amplio o como parte de un curso de marketing. Cubre los avances recientes en la práctica de la investigación de mercados y los cambios en las áreas comúnmente incluidas en los proyectos de investigación. Incluye detalles actualizados de las agencias de investigación de mercados, los códigos de práctica y los esquemas de calidad, junto con una lista de contactos útiles y una bibliografía completa. El libro cubre todos los desarrollos más recientes, incluyendo una sección sobre cómo aprovechar al máximo Internet y también información completa sobre la investigación de la satisfacción del cliente. EAN: 9780749417857 Tipo: Libros Categoría: Negocios y Economía|Educación Título: Market Research Autor: Paul Hague| Peter Jackson Idioma: en Páginas: 224 Formato: tapa blanda. Seller Inventory # Happ-2026-04-28-48dccbbc
Stock Image
Market Research: A Guide to Planning, Methodology and Evaluation
Published by
Kogan Page Ltd 28/03/1996, 1996
ISBN 10: 0749417854
ISBN 13: 9780749417857
Used
Softcover
Seller: AwesomeBooks, Wallingford, United Kingdom
Seller rating 5 out of 5 stars
Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Seller Inventory # 7719-9780749417857
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