Innovation and Creativity (Fast Track MBA) - Softcover

Ceserani, Jonne; Greatwood, Peter

 
9780749415938: Innovation and Creativity (Fast Track MBA)

Synopsis

Innovation and creativity are the lifeblood of most businesses, but unlocking the potential of the innovative ability of an organization can be a difficult process. Containing tools and case studies, this book is a guide to introducing innovation and creativity into businesses. The text shows how to establish environments that encourage creativity; generate solutions from new ways of thinking; set up conditions that improve the chances of success; run structured innovation programmes; and use customers and external sources to create new perspectives.

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Other Popular Editions of the Same Title

9788124202067: Innovation and Creativity (Fast Track MBA)

Featured Edition

ISBN 10:  8124202060 ISBN 13:  9788124202067
Publisher: Crest Publishing House, 2007
Softcover