This is a short, basic, factual text, designed for those starting in export. It assumes no prior knowledge and avoids jargon and the emphasis is on sales to the European Community, where 75per cent of UK exports go. Other markets are dealt with in less detail.
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Practical and easy to read, this updated edition of Getting Started in Export provides the information necessary to make a good start in exporting. With details of the latest legislation and market developments, it should guide the reader through the process of exporting, from researching markets to delivery and payment.
Dr Roger Bennett is a researcher and practitioner in the European and international business field. He is a Reader in the Department of Business Studies at the London Guildhall University,
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