Synopsis
Including over 60 examples of sales letters, this guide demonstrates how correspondence can be both persuasive and effective. It explains how to time letters for maximum effect, how to create offers which will gain a response, and how to keep customers reading to the end of the letter.
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Review
"The ultimate how-to book of direct mail letter writing." "If you manage to take on board just half of the suggestions, you will never write a dud sales letter again."
Book Description
New edition of the established best-seller
Packed with examples of sales letters proven to have excellent results
If you manage to take on board just half of the suggestions, you will never write a dud sales letter again.
Business Matters
Drayton Birds clear, concise advice on what really matters in a sales letter is a welcome relief.
Marketing Magazine
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How to Write Sales Letters That Sell
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Kogan Page Ltd; New edition edition (1997-02-28), 1656
ISBN 10: 0749414316
ISBN 13: 9780749414313
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Condition: Very Good. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # 57049069-20
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How to Write Sales Letters That Sell
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Kogan Page Ltd 28/02/1997, 1997
ISBN 10: 0749414316
ISBN 13: 9780749414313
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How to Write Sales Letters That Sell
Published by
Kogan Page Ltd; New edition edition (1997-02-28), 1656
ISBN 10: 0749414316
ISBN 13: 9780749414313
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