Creating Customer Loyalty (Management Action Guides) - Softcover

Manchester Open Learning

 
9780749411398: Creating Customer Loyalty (Management Action Guides)

Synopsis

Aims to help managers develop their expertise in managing products and customers by addressing such questions as: what is the product or service?; how variable are the customers?; what do customers want?; how does the company create a niche market?; and how does the company predict change?

"synopsis" may belong to another edition of this title.